At the Rimini Fair, during the International Horeca Meeting, an event titled "The Out-of-Home Consumption Market amid Cost of Living and Inflation: Trends and Best Practices to Overcome the Crisis" was organized by Italgrob, the Italian Federation of Ho.Re.Ca. Distributors. The gathering provided a moment for discussion and reflection on the prospects and strategic role of the Ho.Re.Ca. sector. It served as a platform for operators, institutions, and political representatives to analyze the challenges the out-of-home consumption market faces in a dynamic economic context characterized by inflation and rising costs.

According to the Italgrob Study Center, based on data from the research institute Circana, the Ho.Re.Ca. market is valued at over 100 billion euros in revenue with 382,000 consumption points, including restaurants, bars, pizzerias, and hotels. This figure not only underscores the economic significance of the sector but also its social value, considering that it employs at least one and a half million people. This meeting comes at a critical time when economic pressures are mounting, necessitating innovative solutions and collaboration among stakeholders to navigate the ongoing crisis.

The discussions emphasized the importance of adaptability and strategic planning in a landscape rife with economic uncertainty. With inflation affecting consumer behavior and the operational costs for businesses, stakeholders in the Ho.Re.Ca. sector are urged to develop best practices that can help sustain the market's growth and resilience. The event thus highlighted the critical need for collaboration among businesses, policymakers, and researchers to ensure the sector's recovery and future prosperity, reinforcing the role of Ho.Re.Ca. not only as an economic engine but also as a vital component of social infrastructure in Italy.