In 2025, Kerala's tourism saw an unprecedented surge, attracting 2.58 crore tourists, a record number that exceeded expectations and set a new benchmark for the state's hospitality industry. This growth was highlighted by Kerala's Tourism Minister, P.A. Mohammad Riyas, during a recent press briefing in Kozhikode, where he noted that this year has been the most successful in Kerala's tourism history since the state's formation.

The statistics are striking, as the number of tourists in 2025 surpassed that of 2024 by approximately 2.9 million, indicating a robust 12.6 percent growth in domestic tourism. Tourists primarily from neighboring states such as Tamil Nadu, Karnataka, Maharashtra, Gujarat, and Uttar Pradesh accounted for the majority of visitors, underscoring Kerala's rising status as India's top tourist destination. This surge in visitor numbers reflects Kerala's effective tourism strategies and the enduring appeal of its natural beauty and cultural richness.

Specifically, Idukki has emerged as a favorite among tourists, drawing attention for its breathtaking landscapes and attractions. The increase in tourism not only highlights Kerala's significant cultural and ecological offerings but also suggests economic advantages through enhanced local revenues and job creation in the tourism sector, cementing the state's reputation on both national and international levels.