In a remarkable development, Turkey's tourism sector recorded an unprecedented achievement in 2025, with a staggering 64 million visitors arriving from various countries and tourism revenues reaching a whopping 65.23 billion US dollars. This achievement was highlighted by Turkey's Minister of Culture and Tourism, Mehmet Nuri Ersoy, during a press conference held in Istanbul, where he emphasized Turkey's commitment to strengthening its position as one of the world's leading travel destinations.

The surge in tourist arrivals is attributed not only to Turkey's rich cultural heritage and diverse landscapes but also to its strategic initiatives aimed at enhancing tourist experiences. Notably, the report mentions the growth of direct flights from cities like Tallinn, which undoubtedly contributed to the increased flow of Estonian tourists towards Turkey. This developing trend emphasizes Turkey's efforts to promote itself as a year-round destination that caters to various forms of tourism including heritage, health, and eco-tourism.

Moving forward, the country is setting ambitious tourism goals for 2026, aiming to sustain this momentum and further solidify its status as a crossroads of cultures. With a focus on attracting even more visitors, Turkey is committed to enhancing its tourism infrastructure and services, thereby ensuring a range of experiences that could satisfy the diverse preferences of international travelers.