The article discusses the broadcasting of Olympic biathlon events by ETV, noting how viewers have observed excessive on-screen information that lacks real substance. After the departure of an Estonian team representative from the shooting range, the screen has been filled with data showing where the biathletes' shots landed, along with redundant explanations that do not contribute to the audience's viewing experience. This leads to the central question of what value this information adds for viewers who are already watching the action unfold.

The author points out that the overlap between what is visible on screen and what is being narrated creates a distraction instead of enhancing viewer comprehension. The additional details presented do not seem to significantly improve the audience's grasp of the Estonian athletes' performances, raising concerns over the editorial choices made by the broadcaster. The focus on unnecessary explanations detracts from the excitement and engagement that should accompany Olympic coverage.

Furthermore, the critique emphasizes the importance of providing meaningful commentary and relevant information during sports broadcasts. It calls for broadcasters to reflect on how they can better serve their audiences, stressing that the goal should be to enrich the viewer’s experience rather than bombard them with superfluous data that fails to inform. The article suggests a reevaluation of content delivery in sports broadcasting, particularly during significant events like the Olympics.