The article highlights the excitement surrounding the Winter Olympics in Finland, where Olympic sports are broadcasted nearly continuously on television coinciding with the winter holiday period for many. This extensive coverage allows fans to enjoy a variety of sports such as curling, cross-country skiing, and ice hockey, creating a festive atmosphere among viewers. However, this constant exposure to Olympic events, even when not actively watched, raises questions about its psychological impacts on individuals, as the TV continues to play in the background in many households.

Päivi Lindberg, a leading expert from Finland's Institute for Health and Welfare (THL), emphasizes the negative implications of leaving the television on for extended periods. She points out that even when people are not directly watching, the noise from the television can contribute to mental strain and environmental noise pollution. This situation is not ideal for overall well-being, as the continuous auditory stimulation can lead to increased stress and distraction, affecting one's quality of life.

The expert encourages viewers to be more mindful of their media consumption habits during such highly-televised events as the Olympics. While national pride and the thrill of sports can be celebrated, it's essential to strike a balance and ensure that one’s mental health is not compromised by the constant bombardment of sound and visuals from the television. Lindberg suggests seeking more intentional and healthy ways to engage with Olympic events, rather than passively consuming them over long periods.