The article discusses the vibrant culture of carnival in São Paulo, highlighting how it reaches beyond the large avenues and megablocks to encompass smaller groups and local celebrations throughout the city's neighborhoods. In 2026, these smaller carnival groups will benefit from the 'Brinde à Rua' program initiated by Ambev, which aims to specifically support independent blocks and leagues in São Paulo and Rio de Janeiro. This initiative is crucial for groups with fewer than 20,000 participants, as they often face logistical and financial barriers to organizing their parades.

The 'Brinde à Rua' program provides essential financial support to numerous groups in São Paulo, allowing them to better plan their events and achieve greater autonomy in their operations. By providing advance funding, the initiative alleviates some of the challenges these smaller organizations face, thereby promoting a more diverse and inclusive carnival experience that reflects the various cultural realities across the city. This investment not only emphasizes the importance of grassroots participation in Brazil's carnival but also aims to enhance the overall experience for both participants and audiences.

Ambev's commitment to the Brazilian carnival showcases a broader strategy to elevate and support local traditions by prioritizing the needs of smaller blocks and community organizations. The endeavor represents a significant shift in how the carnival is funded and organized, underscoring the evolving nature of this central cultural event as it integrates more community-centric approaches into its framework. Such initiatives potentially reshape the landscape of carnival in Brazil, further enriching its cultural tapestry.