Rosenborg BK's partner, Coop Midt-Norge, has issued an apology after inadvertently leaking the club's new jersey design to approximately 220,000 email subscribers. This incident occurred during the recent distribution of a newsletter that included member benefits, where a wrong image was used, leading to an unintended preview of the uniform. Bjørn Vik Mo, the deputy managing director of Coop Midt-Norge, acknowledged the error and expressed regret over the incident.

The email leak has sparked discussions as it occurred just before Rosenborg's official jersey launch scheduled for March 6. The exposed design reveals that this year's jersey will feature no color on the sponsor logos and will include a prominent black collar. Despite the premature disclosure, there remains optimism surrounding the upcoming launch event, as fans are anticipated to enjoy a festive atmosphere that celebrates the new design, showcasing support for the team regardless of the mishap.

This incident raises questions about information management and marketing strategies, emphasizing the need for caution in communications, especially when it involves significant announcements that can influence public excitement and anticipation. The club and its partners may need to reassess their processes to prevent such leaks in the future, ensuring that discussions about branding and presentations remain private until the official unveil.