The northernmost mountain coaster in the world, located in Ruka, Finland, has gained immense popularity since its opening, with videos of the ride going viral on social media.
The world's northernmost mountain coaster, situated in Ruka, Finland, has quickly become a local sensation since its opening in July, amassing over 50,000 ticket sales in just six months. The ride has especially captured attention on social media platforms, with videos from visitors receiving millions of views. As highlighted by Veera Oiva, the senior marketing manager of Ruka Center, some videos have garnered up to 30 million views, showcasing the widespread appeal and recreational value of the attraction.
The mountain coaster continues to operate in winter, attracting visitors who enjoy skiing and snow activities during the holiday season. Families and thrill-seekers alike have found joy in the experience, as illustrated by the delight expressed by Finnish skiers Iisa Juva and Iida Petterson, who mentioned their excitement while riding. This accessibility to winter riders suggests that the coaster has been successfully integrated into the local winter tourism offerings.
Originally hailing from the Alps, the introduction of the mountain coaster to Ruka highlights a growing trend in the Finnish leisure ecosystem, where unique attractions are increasingly developed to draw tourists year-round. As the popularity of the ride rises, it may have implications for local tourism strategies and economic growth, emphasizing the importance of well-marketed recreational activities in enhancing regional appeal.
