The trend of using ice baths for reducing facial puffiness has gained traction in recent years, especially with influence from celebrities like Kylie Jenner. This practice has been showcased across social media platforms, notably TikTok, where users share tutorials on submerging their faces in ice water. Although this trend has surged, the use of cold treatments for beauty purposes has historical roots, with figures like Joan Crawford, a Hollywood diva, integrating cold water into her beauty routine as early as the 1930s.

Dermatologists weigh in on the effectiveness of this beauty hack, explaining that the cold temperature can indeed constrict blood vessels and temporarily reduce swelling. However, they caution that while the immediate effects may yield a fresh appearance, the effects are not long-lasting, and a consistent skincare routine is essential for lasting results. Furthermore, experts emphasize the importance of understanding individual skin types and conditions before adopting such practices.

Ultimately, the article highlights the intersection of celebrity culture, social media, and traditional beauty routines, revealing how trends can quickly rise and fall in popularity. While DIY beauty hacks can be appealing, it is vital for consumers to seek informed advice from skincare professionals.