Maruti Suzuki, India's largest car manufacturer, has introduced its first mass-market electric vehicle, the Maruti e-Vitara, in the Indian market. This five-seater electric SUV comes with a unique Battery-as-a-Service (BaaS) model, allowing customers to purchase the vehicle at an initial price of ₹10.99 lakh, while paying a separate charge of ₹3.99 per kilometer for battery usage. The company aims to make electric mobility more accessible and encouraging for a broader audience with this innovative pricing scheme.

Additionally, the Maruti e-Vitara is supported by a special ownership package called Nexa Edge, which includes a complimentary home wall charger with installation for buyers at Nexa dealerships. The first year comes with no extra costs for public charging at dealer locations, facilitated through a dedicated charging app. This initiative underscores Maruti Suzuki's commitment to promoting electric vehicles and easing entry barriers for potential customers, thereby accelerating the adoption of electric mobility in the country.

The company is also offering an attractive resale value scheme for initial customers, which stipulates that after three years, the vehicle's value can be determined under specified conditions. This initiative is likely to boost consumer confidence in investing in electric vehicles by addressing concerns regarding long-term value retention. Overall, Maruti's moves not only bolster its product lineup but may also significantly influence the Indian electric vehicle market.