The article highlights the ongoing trend of diversifying popular gaming intellectual properties (IPs) like Mario, Zelda, and Street Fighter into various forms such as goods and movies, amidst the growing global gaming market. With the rising development costs of video games, manufacturers aim to enhance their intellectual property value and expand their recognition both domestically and internationally, seeking new revenue streams. An example is Nintendo's recent opening of its official store, 'Nintendo FUKUOKA', at the JR Hakata Station building, which is the largest in Japan and aims to serve as a hub for information and merchandise related to Nintendo products.

The store caters to gaming fans by offering gaming consoles, software, and character merchandise, drawing attention from local consumers and foreign tourists alike. The article illustrates this through a quote from a local employee who expressed her excitement about the new store and her intention to visit regularly. This reflects the growing interest and engagement in gaming culture in Japan, showcasing how gaming is not just confined to interactive entertainment but extends into lifestyle and daily activities for fans.

Additionally, the piece discusses Nintendo's strategic move into filmmaking, evidenced by the successful release of 'The Super Mario Bros. Movie,' which grossed over $1.3 billion worldwide. This approach aligns with the company’s efforts to increase its mobile and IP-related revenues significantly, with a reported increase of 81.6% year-on-year. Moreover, it notes that many of the successful gaming IPs originated in the 20th century, emphasizing their long-standing appeal and the rarity of new, similarly impactful franchises emerging since then.