BTS comeback leads to a fivefold increase in merchandise sales... even toothpaste and toothbrushes sold out
Ahead of BTS's comeback concert, merchandise sales have surged due to an influx of international fans in South Korea.
"Star Wars" Comic: I am your father
The article discusses the immense success of George Lucas' 'Star Wars' and its impact on the film industry and merchandising.
The uncomfortable truth that will always chase the Ramones: "They sold more shirts than records from the beginning"
The article reflects on the Ramones' legacy, marking 50 years since their debut album, which had a greater impact in merchandise sales than in actual music sales.
The poster of an Argentine illustrator selected for the Paralympic Games in Milan
The poster created by Argentine illustrator Carolina Altavilla has been selected for the Milano Cortina 2026 Winter Paralympic Games and is now part of the official merchandising and Olympic historical archive.
Example Bridgerton: How Netflix Creates Brands from Series
The article explores how Netflix transforms series like Bridgerton into powerful brands that extend beyond streaming.
AAA Looking for a mascot: Tina has disappeared, disappointed tourists
Tina, the Olympic mascot, has gone missing, leading to disappointment among tourists who expected to buy the plush toy during the games.
Multi-utilization of Popular Game IPs such as Mario, Zelda, and Street Fighter
The article discusses the expansion of popular game characters and worlds into various media like merchandise and movies as the global gaming market continues to grow.
Experts examined the Nowrocky brand. This is how much it may be worth
Experts have evaluated the potential worth of the Nowrocky clothing brand associated with Polish politician Karol Nawrocki, drawing comparisons to Donald Trump's branding success.