The recent Carnival holiday in Ecuador has brought to light various issues in the country's tourism sector, highlighted by the influx of tourists who encountered problems like excesses, negligence, and lack of services. Local governments had allocated at least seven million dollars to improve public services and facilitate events during this peak tourist season, but the reality on the ground suggests that mere financial investment is insufficient. With beautiful beaches, mountains, and jungles, Ecuador has tremendous potential for tourism, yet it is essential to ensure that the experience offered to both local and international visitors meets high-quality standards.

Simultaneously, President Daniel Noboa officially designated the commune of Olón as "Rincón Mágico" (Magical Corner) on March 15, 2024, recognizing it for its extensive beach, which spans over seven kilometers. This initiative is aimed at promoting tourism in the area and enhancing the visitor experience. However, the focus should not only be on attracting tourists but also on providing them with a comprehensive and enjoyable experience through improved services and care during their stay.

The implications of these observations stretch beyond just this holiday season. They reflect a growing need for Ecuador to invest in sustainable tourism practices that prioritize quality service and customer satisfaction. As the country looks to attract more visitors—especially after enhancing certain areas like Olón—the focus should remain on ensuring that the services match the natural beauty that Ecuador has to offer, ultimately benefiting the economy in a sustainable manner.