The article traces the history of carnival celebrations in Santa Elena back to 1937, when Julia Sarmiento Núñez was crowned as the first queen of the carnival. The event took place at the school 24 de Julio, which is now the site of the municipal palace. It highlights how the municipality should institutionalize the carnival festival as part of the region’s tourism strategy, given Santa Elena's rich cultural heritage and beautiful beaches.

Despite its historical roots, the article points out that local municipal authorities, especially in Santa Elena and La Libertad, have failed to organize carnival festivities that could draw both national and international tourists. Salinas municipal council demonstrates potential leadership in fostering such events, suggesting that the other municipalities need to rethink their approach to cultural promotion during the carnival season.

Moreover, the article advocates for each city in the province of Santa Elena to develop its own festive program during carnival, emphasizing the importance of showcasing the region's natural beauty, history, culture, and identity. The failure to capitalize on these festivities detracts from the potential tourism growth in the area, requiring a concerted effort from cultural institutions and local governments to revive and enhance these celebrations for the benefit of all.