According to Betsy Eslava, president of the Mexican Franchise Association (AFM), the franchise sector in Mexico is projected to achieve a 6% growth in points of sale by 2026. This growth is based on an expected resurgence that is four times greater than previous trends. Currently, there are approximately 1,500 franchises operating across the country, with about 650 brands present in Mexico City, which collectively manage over 6,800 outlets. Eslava mentioned that the investment required to start a franchise has become increasingly accessible, with entry points starting as low as 150,000 pesos. This affordability opens opportunities for a new generation of entrepreneurs, contributing to the overall growth of the industry. The sectors with the most significant representation in Mexico City include food and beverages at 29%, followed by personal care and health with an estimated 21%, general services at 17%, and retail sales at 11%. Technological evolution plays a crucial role in the franchise sector's growth, with over 70% of brands implementing omnichannel strategies that incorporate e-commerce. This technological shift has allowed franchises to adapt and thrive in a changing marketplace, enhancing customer engagement and expanding their reach. As a result, the franchise industry in Mexico is positioned for substantial growth over the next few years, reflecting broader economic trends and changing consumer behavior.