A university thesis project evolved into a successful small business named Nuestros Sabores, which produces non-traditional snacks and exports them to the region, despite facing numerous challenges.
Nuestros Sabores, founded in 2012, originated as an MBA project with no prior family or industrial legacy. Its founders, Hernán Nelli, Mariano Bonaventura, and Marcos Choco, aimed to create a factory that produced non-traditional snacks using ingredients like cassava. Although they started with limited resources, including a small fryer, they persevered through various challenges, including a devastating fire that threatened their operations.
The company grew to produce snacks 24 hours a day, gained a significant presence in the Argentine market, and expanded its reach internationally. The founders' determination to succeed, despite the rigorous demands of multiple crises and changes in government, showcases their resilience in the face of adversity. Their innovative approach to snack production has set them apart from more conventional options available in the market.
With exports to regional markets and a commitment to quality, Nuestros Sabores exemplifies the potential of small businesses born from academic endeavors. The story not only highlights the entrepreneurship spirit but also reflects the broader challenges faced by businesses in Argentina, particularly in navigating economic instability and operational setbacks while sustaining growth and innovation.
