Stagala, whose real name is Alexander Krigsman, founded Ideava oy in April of last year. The company completed its first financial period, which lasted for just eight months, ending on December 31. According to the financial report, the company generated revenues of 141,574 euros and achieved a post-tax profit of 42,796 euros. Additionally, the firm paid out salaries totaling 41,120 euros and proposed a dividend distribution of 3,423 euros to its shareholders.

The financial data indicates that Stagala is the sole member of the company's board. The report shows that, on average, two individuals were employed by the company during the previous year. As the new year began, Ideava oy had a bank balance of 61,598 euros and debts amounting to 18,808 euros, providing a cautiously optimistic outlook for the company's financial health moving forward.

Ideava oy operates within the fields of marketing, communication, advertising services, and sports entertainment. The emergence of Stagala as a businessman, alongside his media persona, reflects a diversifying trend among Finnish personalities taking on entrepreneurial roles, which may influence public perceptions of business and media in Finland.