Put on the shirt: the campaign of a foundation that helps and fights against childhood cancer
The Natalí Dafne Flexer Foundation launches its annual campaign to raise awareness and support for childhood cancer on International Childhood Cancer Day by encouraging the community to wear the foundation's shirt or a white shirt as a sign of solidarity.
Every February, the Natalí Dafne Flexer Foundation runs its traditional "Put on the Shirt" campaign in honor of International Childhood Cancer Day. This year, the campaign encourages participants to wear the foundation’s shirt or a simple white shirt to show their support for children battling cancer. With the motto #YoAbrazo (I embrace), the foundation is calling on the community to embrace the cause and stand in solidarity with affected families.
For over 30 years, the Natalí Dafne Flexer Foundation has been dedicated to ensuring that children, adolescents, and young adults with cancer receive timely and appropriate treatment. The foundation provides comprehensive support including financial assistance for treatment, psychological support, emotional counseling, educational materials, and recreational activities. This multifaceted approach aims not only to help with medical treatment but also to address the emotional and psychological needs of young patients and their families.
An embrace symbolizes far more than a physical gesture; it represents presence and support, particularly important for children with cancer and their families who often face moments of uncertainty and fragility during treatment. The foundation emphasizes that simply participating in this campaign can provide hope and a sense of companionship to these children and their families during their challenging journeys. As the community rallies behind this cause, the campaign highlights the importance of solidarity in the fight against childhood cancer, fostering a sense of unity and encouragement for those affected.