IKEA is making significant changes to improve the shopping experience for its customers in the Baltic states. The company has announced plans to invest 4 million euros by mid-2026, focusing on strengthening its multichannel retail presence. As part of this investment, there will be a notable update to their website and mobile applications, which aims to respond to the changing needs of consumers. According to Inga Filipova, the retail manager for the Baltic regions, these improvements will not only enhance customer experience but also establish a solid foundation for long-term business growth.

Inga Filipova highlighted that the number of visitors to IKEA's websites has been steadily increasing each year. While the company continues to invest in digital solutions, the launch of the new website and mobile app marks a significant transition to global platforms that will allow shoppers to interact in a more flexible, smooth, and convenient manner. This shift aims to adapt to the growing complexity of customer demands, as purchasing habits evolve alongside technological advancements.

The new app, "IKEA – Home furnishing," will be free and available across all major mobile operating systems. This investment is not just about improving digital interfaces; it represents IKEA's commitment to maintaining relevance in the market and providing a seamless shopping experience across both physical and online platforms. Ultimately, these enhancements can lead to increased customer loyalty and potentially higher sales as IKEA seeks to establish a stronger foothold in the Baltic region.