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Jan 5 • 16:40 UTC • 🇬🇷 Greece • To Vima

In the Shadow of Amazon and Temu, IKEA - The Most Difficult Period in Its History

IKEA is currently facing one of the most challenging periods in its 80-year history due to steady sales, rising lumber costs, and intense competition from online retailers such as Amazon, Temu, and Shein, resulting in a 26% drop in Inter IKEA's profits for the year ending August 31 as it lowered prices to remain competitive.

#ikea #amazon #temu #retail #competition
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