IKEA has announced plans to invest four million euros in the Baltic countries by mid-2026, aiming to strengthen its omnichannel retail offerings. This investment primarily focuses on digital enhancements, including the development of a new website and mobile application that aim to improve customer engagement and streamline shopping experiences.

In addition to the digital initiatives, a portion of the investment will also be allocated to upgrading the physical stores within the region. This dual approach of enhancing both online and offline shopping environments reflects IKEA's commitment to adapting to changing consumer behaviors and preferences, particularly as e-commerce continues to grow.

The move comes as part of a broader strategy to establish IKEA as a key player in the rapidly evolving retail landscape in the Baltics. By investing in technology and infrastructure, IKEA seeks to attract more customers and provide them with a seamless shopping experience that meets modern expectations.