In a notable shift in funding, the Bahia state government, led by the Workers' Party (PT), has increased its financial support for the cultural bloc 'Os Mascarados' to R$ 1 million from R$ 300,000 in previous years. This support comes as Margareth Menezes, the Minister of Culture, resumes the leadership of the bloc during the Bahia Carnival, a key cultural event in Brazil. The funding, administered by the Superintendence of Tourism Promotion, was allocated via an exemption from public bidding, sparking curiosity about the process behind it.

The bloc 'Os Mascarados', established in 1999, is known for its vibrant parade that takes place on Carnival's pre-opening Thursday, attracting numerous participants in festive costumes. As Cultural Minister, Menezes has previously been an honoree in the Carnival festivities and now returning to direct the bloc marks a prominent presence of governmental support in cultural sectors, especially during such a significant public event. Her leadership has the potential to influence cultural expressions and community engagement during the Carnival.

Responses from the Bahia government and Menezes' artistic advisors regarding the increased funding have yet to be made public, leaving some to speculate about the motivations and implications of this substantial financial support. The increase in sponsorship could symbolize the state's commitment to cultural festivities but also raises questions about political ties and the transparency of the funding process.