Salma Hayek has announced she is working on a new film project designed to promote the image of Mexico. During an event alongside Claudia Sheinbaum Pardo, the head of the Mexico City government, Hayek emphasized the importance of correcting the international narrative about her country amid ongoing moral attacks. She stated that the aim of her film is to reclaim Mexico's identity and ensure that it is properly represented instead of being mischaracterized by external perceptions.

At the heart of Hayek's initiative is the desire to take control of the narrative surrounding Mexico, particularly in a time when it is vulnerable to negative portrayals. While she did not specify the nature of the attacks, she urged the necessity of reshaping the public's understanding of what Mexico represents. This initiative resonates significantly in the context of cultural representation and media portrayal, areas in which artists and filmmakers often find themselves responsible for amplifying the true essence of their heritage.

The film is set to be produced in locations significant to Hayek, specifically in her home state of Veracruz and Quintana Roo. By choosing to film in these areas, Hayek not only showcases the beauty and cultural significance of these regions but also contributes to local economies and the Mexican film industry. This project reflects a broader trend of artists using their platforms to advocate for their countries and challenge stereotypes, ultimately fostering a deeper appreciation and understanding of Mexico's rich cultural landscape.