The carnival in Guaranda, celebrated on February 15 in the capital of the Bolívar province, was marked by vibrant parades featuring a range of characters, including a person dressed as a blue bird representing a traditional alcoholic beverage. The event saw participation from local officials, including Mayor Inti Yumbay, who joined in the festivities alongside police and military security. The municipal band played lively songs that set an energetic atmosphere for the carnival-goers.

A noteworthy highlight was the participation of the city's council of former carnival kings and queens, who donned traditional blue and black costumes and danced to the rhythm of "A la Voz del Carnaval." In addition to local celebrities, students from nearby universities, such as Indoamérica University from Ambato, paid homage to the carnival by wearing colorful ponchos and performing an Andean dance that inflected a sense of joy and cultural pride throughout Guaranda. The event was both a celebration of local traditions and a showcase of community spirit.

Overall, the carnival served as an essential expression of Guaranda's cultural heritage, bringing together residents and visitors alike in a festive atmosphere filled with music, dance, and traditional costumes. It reinforced the significance of local festivities in promoting cultural identity and community cohesion, especially in regions like Bolívar, where such events are critical for social engagement and tourism.