The Brangus breed, a cross between Angus and Brahman cattle, was established over a century ago in the United States, with the intent to produce high-quality meat while being hardy and resilient. Today, this breed has gained popularity worldwide, especially in regions like western São Paulo, Brazil, where the climate is hot. In particular, local ranchers such as Henrique de Almeida manage herds exceeding 5,000 heads of cattle, focusing on breeding and genetic improvement to enhance the breed's qualities.

The management of Brangus cattle emphasizes their natural grazing behavior, ensuring they have access to ample pasture, water, and shade. Predominantly, the herd consists of cows with calves, which showcases the reproductive success of the breed. According to local ranchers, Brangus cattle are especially productive as they thrive in field conditions and yield quality meat, which are their two defining characteristics.

At the time of slaughter, the preference is for heifers that are at least 22 months old and weigh over 500 kg, as this is considered the optimal phase for meat production. This focus on specific age and weight helps ensure the delivery of high-quality beef to the market, thereby reinforcing the breed's successful reputation in both local and broader meat markets.