The article discusses the varying sentiments about Valentine's Day among notable figures in Pärnu County, Estonia. It highlights that opinions range widely, with some viewing the day as a heartwarming reminder to cherish loved ones, while others consider it overly commercialized or just an ordinary day on the calendar. To gather insights, the author interviews notable residents, including local government leaders and retirees, to understand their perspectives on the day’s significance.

The responses reveal a spectrum of traditions and attitudes towards the celebration of Valentine's Day. While some individuals find it a moment to express love, friendship, and appreciation through gestures or actions, others reflect on the importance of maintaining connections in different ways—whether through small acts of kindness, grand gestures, or simply offering a listening ear. The article also seeks to address how these discussions can impact individuals who may feel isolated or alone during this time of social celebration.

Ultimately, the piece sheds light on the personal stories and cultural nuances associated with Valentine's Day in Pärnu County, encouraging readers to consider their own relationships and the relevance of such days in fostering meaningful connections among friends and loved ones.