As Valentine's Day approaches, Latvia and Ukraine are embracing the holiday with a burst of vibrant red hearts and a variety of themed products flooding the stores. The display of heart-shaped decorations, cards in many hues, and various confections adorn shop windows, overshadowing typical grocery items as citizens prepare to celebrate love. Among these cheerful displays, plush mice embroidered with the word "love" watch the festivities unfold, serving as whimsical mascots for the occasion.

The cultural roots of Valentine's Day are briefly examined, with a nod to English poet Geoffrey Chaucer, who wrote about the day in his 1735 poem "The Parliament of Fowls." This historical reference highlights the tradition of choosing mates on Valentine's Day, showcasing the holiday's connection to love and companionship across time and cultures. Such literary allusions enrich the contemporary celebration and serve as reminders of the deeper meanings behind the day's festivities.

Ultimately, the article reflects on the essence of Valentine's Day, emphasizing that at the core of this colorful celebration lies a universal desire for peace and love. In a world where such values are often overshadowed by conflict and discord, the article suggests that the core message of this holiday—in all its commercial guise—reminds us of the importance of fostering love and understanding, both personally and globally.