The RAM Dakota pickup truck has officially debuted in the Brazilian market, arriving from Argentina in two configurations. This modern iteration of the Dakota name recalls a model once produced in Paraná by the now-defunct Daimler Chrysler at the end of the 1990s, although this version shares components and platform with the Fiat Titano. The most significant changes are apparent in the truck's front design and interior aesthetics, which emphasize a more luxurious feel compared to the utilitarian Fiat model.

The Dakota offers appealing cabin finishes, including soft-touch materials that mirror those found in luxury SUVs, enhancing the overall user experience. In contrast, the Fiat Titano is designed with simplicity in mind, prioritizing functionality and featuring more basic plastic finishes. The dashboard and multimedia system of the RAM Dakota are integrated into a single display unit, while the Titano employs a smaller, separate screen for navigation and audio information, highlighting the differences in technology and functionality between the two models.

In terms of pricing, the differentiation between the RAM Dakota and Fiat Titano is also notable. The Fiat's Volcano 2.2 diesel variant, which boasts a powerful 200 hp engine and automatic transmission, is listed at R$ 263,990, while the Dakota Warlock offers a different price point that reflects its premium positioning. This launch not only marks the reintroduction of a model name in Brazil but also indicates a competitive landscape between mid-range pickups in the local automotive market.