The Oshawa Generals, a team in the Ontario Hockey League, recently issued an email to their season ticket holders advising them on personal hygiene before attending games. The email, coming from Jason Hickman, the director of ticket sales and service, suggested that fans shower if they had been involved in activities that could lead to body odor before attending games at the Tribute Communities Centre. While the message included expressions of gratitude for fan support, it predominantly focused on encouraging better hygiene practices among attendees.

The communication sparked a significant reaction on social media, as many fans perceived it as inappropriate and invasive. In the email, fans were reminded to utilize hand sanitizers throughout the arena and to avoid attending games if they were feeling unwell. The intent was to create a more pleasant experience for all attendees, especially in light of increased health awareness in public spaces.

Following the backlash, the Generals had to issue an apology and clarify that their intention was to promote well-being among fans and a clean environment at games. The situation illustrates the challenges sports teams face when addressing public health issues, especially in environments where close contact among fans is the norm, and highlights the importance of communication that respects personal boundaries.