The Canadian curling team has faced criticism not just for their performance, but for controversial behavior during the Winter Olympics in Milan and Cortina. During a match against Team GB, co-commentator Steve Cram from the BBC voiced his concerns on-air regarding inappropriate language used by the Canadian players. This incident adds to the team's growing list of controversies, including a previous foul-mouthed exchange between Canadian player Marc Kennedy and Swedish player Oskar Eriksson, for which the BBC had to issue an apology.

The negative attention on the Canadian team raises questions about sportsmanship and the standards expected at high-profile international events like the Winter Olympics. Following their victory over Team GB with a score of 9-5, concerns about the etiquette and conduct of the Canadian players have intensified. Kennedy also faced backlash for allegedly breaking game rules in earlier matches, leading to a clarification from World Curling regarding the regulations, which further paints a picture of ongoing issues within the Canadian squad.

As the Olympics continue, the BBC's call for action calls attention to the responsibilities of sports teams and their officials to maintain not only a competitive edge but also a standard of respectful conduct. The implications of such behavior extend beyond the rink, as they set precedents for future competitions and impact the integrity of the sport at large. With the focus now shifting to whether officials will take measures to address this matter, the incident highlights the scrutiny faced by athletes on the world stage.