In a world where media is rapidly evolving, Silver Soomre, the chairman of Postimees Group, emphasizes the crucial role of journalism in helping readers distinguish between what is important and what is not. He argues that amidst the noise and chaos of the modern information environment, traditional journalistic values serve as a compass for the public, guiding them towards truth and meaningful content.

Soomre highlights the continuous challenge faced by media professionals: to maintain integrity and provide context to the stories they cover, especially as misinformation spreads more easily through digital platforms. He points out that the responsibility of journalists extends beyond mere reporting; they must engage in discerning and explaining the significance of events to their audience. This calls for a commitment to uphold high standards of accuracy and ethical reporting.

Looking towards the future, Soomre suggests that while embracing new digital tools and platforms, journalists should remain rooted in the timeless principles of their profession. He believes that by staying faithful to these traditions, journalism can adapt to change without losing its essential value in society, ultimately fostering informed citizens in an increasingly complex world.