According to a recent study, 68% of Estonians visited a museum or experience center in the last year, with many visitors experiencing their first museum visit.
A recent survey conducted by Kantar Emor revealed that 68% of Estonian residents visited a museum or experience center within the last year, showcasing the popularity of cultural institutions in the country. Notably, for every sixth visitor, this was their first experience at a museum in their lifetime. In comparison to the previous year, 2023 had a slightly higher visitor rate at 71%, indicating a stable interest in cultural activities among the populace.
The data highlights some of the most frequented museums and experience centers in Estonia, including the Estonian National Museum (ERM), the Kumu Art Museum, and the AHHAA Science Centre, along with the Estonian Open-Air Museum and the Estonian Maritime Museum. These venues continue to attract significant visitor numbers, pointing to their importance in the cultural landscape of Estonia. The results also reflect an ongoing trend in Estonia where museums play a vital role in community engagement and education.
A demographic analysis of the survey revealed that women generally showed a greater awareness of museums than men. While most Estonians can recall museums spontaneously, there are exceptions in terms of familiarity among different nationalities living in Estonia. Places like Lennusadam, Narva Castle, and Paks Margareeta, for instance, are recognized more prominently among non-Estonians, indicating a diverse interest in cultural experiences that transcend local heritage. Furthermore, the study noted regional differences in the recognition of museums and experience centers, emphasizing the importance of local geography in cultural engagement.
