On a recent episode of the Finnish television show 'Puoli seitsemän', hosts Mikko Kekäläinen and Timo Koivusalo, along with guest sexologist Joonas Pesonen, engaged in open discussions about sex, sexuality, and topics such as erections. During the live broadcast, Pesonen made a provocative statement, describing erections as a 'luxury product' that should be treasured, while also emphasizing the importance of understanding broader concepts of male pleasure beyond traditional notions.

Pesonen's insights included themes from his book, 'Penisyklopedia: A Guide to Men's Sexuality', which aims to educate viewers on a more nuanced understanding of male sexuality. He pointed out that the penis does not always have to play a central role in a woman's pleasure and suggested that expanding the understanding of pleasure can lead to more fulfilling sexual experiences.

The conversation sparked different reactions among the audience, with some finding the open discussion refreshing and others feeling it was too provocative. This episode highlights a growing trend in Finnish media towards more candid conversations about sexuality, challenging traditional views and encouraging a broader dialogue on sexual health and pleasure.