In a recent episode of the Finnish TV1 program 'Puoli seitsemän', host Mikko Kekäläinen and guests, including director Timo Koivusalo and sexologist Joonas Pesonen, engaged in a frank conversation about topics such as sex, sexuality, and erections. This open dialogue shocked some viewers, particularly concerning discussions about the sexual realities faced by men and the implications for pleasure and intimacy.

Sexologist Joonas Pesonen emphasized the importance of valuing erections as 'luxury products', suggesting that the mental aspects of pleasure are just as significant as the physical. He referred to these discussions as opportunities to enhance understanding of male sexuality, particularly through the lens of his book, 'Penisyklopedia: A Guide to Men's Sexuality'. The conversation highlighted various techniques for sexual pleasure, including the stimulation of the prostate, which he argued could lead to intense orgasms.

The episode prompted responses about the appropriateness of discussing such topics on public television, especially regarding children who may not fully comprehend the nuances of these discussions. The overarching goal of the segment appears to be to destigmatize conversations about sexuality in Finland, indicating a shift towards more open dialogue in media regarding intimate topics.