Feb 13 β€’ 07:53 UTC πŸ‡ͺπŸ‡Έ Spain El PaΓ­s

From narrative to metrics: this is how a digital journalism project is designed today with a future-oriented vision

The article discusses the new edition of a Digital Journalism Master's program that aims to equip journalists with necessary digital skills.

The article highlights the commencement of a new edition of the Master's program in Advanced Digital Journalism Projects by UNIR and EL PAÍS, starting in March, which offers 12 months of online training inclusive of practical experiences. It features the story of Mauricio Merino, who, at the age of 65, decided to pivot his career after realizing his traditional journalistic skills were inadequate in the digital era. He acknowledges that his training belonged to an earlier time, prompting him and his colleagues to launch a digital magazine called El diluvio to engage in democratic discourse, yet they found themselves lacking in understanding the digital landscape. The article underscores the need for journalists to adapt their skills to meet the challenges of the evolving media environment, emphasizing metrics and digital strategies to survive and thrive in a landscape dominated by online platforms.

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