As Valentine's Day approaches, many in the United States will look to a traditional symbol of love: a dozen red roses. A national survey conducted in 2026 examined the cost of this cherished bouquet in Florida amidst the rising prices observed over the past few years. Overall, the average cost of a dozen roses nationwide reached $93.07, indicative of a near 3% increase from the previous year's price of $90.51.

The study, titled 'Cost of a dozen roses in each state 2026' by FinanceBuzz, analyzed prices from at least three florists across various states, shedding light on the cost variations based on geography. In Florida, specific florists may offer lower prices, making it a more affordable option for consumers in the region. This contrast in pricing emphasizes how certain local markets can mitigate the financial pressures tied to holiday flower purchases.

The findings not only serve to inform Floridians about more economical ways to celebrate Valentine's Day but also highlight broader economic trends affecting floral businesses in the U.S. The report's insights into state-specific costs could encourage residents to consider their local florists while also creating discussions on price disparities that might influence consumer behavior as these trends continue in future Valentine’s Days.