In Brazil, recent data has indicated a troubling trend in condom usage, particularly highlighted by a 2019 survey that found 59% of the Brazilian population do not use condoms at all. This statistic is concerning as it poses risks for sexually transmitted infections (STIs) and unwanted pregnancies. Hytalo, a 29-year-old cis gay man, represents a segment of this population, expressing discomfort with condoms during sex and choosing not to use them, reflecting a broader reluctance among many individuals in Brazil to adopt condom usage as a safe practice.

Experts such as Draurio Barreiro Neto from the Ministry of Health suggest that despite expectations for a growing demand for condoms, the data does not support this assumption. The government and health organizations are thus challenged to develop effective strategies to encourage condom use. These strategies may include public health campaigns that aim to educate the population about the importance of safe sex practices and the risks associated with not using condoms, particularly among younger and vulnerable demographics.

As part of this initiative, condom brands are also being encouraged to engage in dialogues that may help in normalizing condom usage and making it more appealing. The emphasis will likely be on the dual benefits of preventing STIs and unwanted pregnancies, and enhancing sexual pleasure, to change existing habits and create a safer sexual culture across Brazil. Simultaneously, the rise of alternative forms of birth control also poses challenges in advocating for traditional condom use, which means an integrated approach will be necessary for effective results.