The city of Santa Maria Madalena, located in the mountainous region of Rio de Janeiro, is gearing up for CarnaMada 2026, with the official schedule recently released by the local government. Scheduled to take place from February 12 to 17, this vibrant celebration is expected to attract both locals and tourists, showcasing the area's cultural richness and community spirit during the Carnival season. The event is organized by the City Hall through its Tourism and Leisure Secretariat, with support from FUNARJ and the State Secretary of Culture and Creative Economy.

The festivities will feature a wide array of activities including 25 street blocks, artistic performances, concerts, parades, and matinees aimed specifically at families and children. This diverse programming seeks to cater to all age groups, ensuring that everyone can enjoy the festive atmosphere while reinforcing local traditions. The engagement of the community in this event highlights the cultural significance of Carnival in Brazil, particularly at a local level.

In addition to celebrating cultural heritage, CarnaMada serves as a catalyst for economic growth in Santa Maria Madalena. By attracting visitors during this period, the event promotes local businesses and stimulates the creative economy. This influx of tourism not only enhances the city’s visibility but also contributes to the overall economic vitality of the region, making CarnaMada a key highlight in Santa Maria Madalena's annual calendar and a model for leveraging cultural events to boost local economies.