US influencer Jake Shane will serve as Chief Creative Officer at the German confectionery company Katjes, aiming to establish the brand in the American market by 2026.
Jake Shane, a 26-year-old American influencer and comedian, has been appointed as the Chief Creative Officer at Katjes, a well-known maker of licorice and gummy candies. This news was confirmed by Katjes after inquiries from the German Press Agency, following an initial report by Forbes. Shane's new role is focused on shaping the brand's creative direction specifically for the U.S. market, with the company planning to enter this market in 2026 with a distinctive identity that resonates with American consumers.
Shane gained fame through social media platforms, boasting 3.9 million followers on TikTok and 1.6 million on Instagram. He has also gained recognition through his podcast 'Therapuss with Jake Shane.' The collaboration between Shane and Katjes began in 2023 when Shane reached out to the company to explore potential partnerships. This proactive approach highlights Shane’s interest in the candy brand and his ambition to become a force in the U.S. confectionery scene.
The appointment of Shane comes at a strategic time as Katjes looks to expand its footprint abroad, aiming for a tailored brand presence in the competitive U.S. market. By leveraging Shane's social media influence and creative vision, Katjes is looking to establish a unique brand narrative that connects with American consumers, paving the way for a successful market entry and growth in 2026.
