Jo Heon-ki, who founded a dessert brand 'Brick Sand' after leaving his job, demonstrates the entrepreneurial spirit of many office workers in Korea.
Jo Heon-ki, at the age of 42, has turned his dream of entrepreneurship into reality by successfully launching 'Brick Sand', a dessert shop specializing in a variety of financiers. His journey began during the COVID-19 pandemic in 2020, when he resigned from a stable position in a construction firm to pursue his passion for desserts. Currently, he operates 11 directly managed stores in the metropolitan area and has also entered high-profile locations like the Shinsegae Duty-Free Shop in Myeongdong and Incheon International Airport, marking a significant success in a competitive industry. Buyers are noting the rapid growth of his brand, especially among foreign tourists visiting Korea, enhancing its visibility through social media.
