The Oba Festival is set to return to Votuporanga, São Paulo, after being suspended due to the pandemic, marking a significant cultural and economic moment for the city. Scheduled to run from Saturday, February 14, to Tuesday, February 17, the festival has been celebrated for over 20 years and is expected to generate around R$ 70 million within the local economy during its three-day span. Local businesses are already feeling the effects, as shops are adorned with decorations and increased inventory to cater to the influx of attendees.

As the festival approaches, local merchants express optimistic expectations for a surge in sales, driven by both residents and an influx of tourists visiting the city. The atmosphere is festive, with vendors reporting that they’ve stocked up on costumes, masks, and other carnival accessories to accommodate the anticipated demand from festival-goers. The local economy is witnessing revitalization as businesses prepare for the celebration, hoping to recover and thrive post-pandemic.

In addition to retail, the hospitality and food sector is also seeing increased activity, with hotel occupancy rates soaring. Reports indicate that about 90% of available accommodations are already booked, signaling a strong interest in the festivities and visitors eager to participate. This anticipated economic boost highlights the festival's importance as a key event for Votuporanga, contributing to both short-term revenue and longer-term community engagement.