On the morning of the 12th, a new convenience store called 'CU Dessert Park' opened in Seongsu, a district in Seoul attracting many foreign tourists. The store, operated by BGF Retail, focuses on desserts and has increased its dessert display space by 30% compared to typical convenience stores. This strategy aims to highlight K-Desserts as a cultural attraction in this vibrant area, which is only a short walk from Seongsu Station.

The store features an inviting curation area that showcases popular desserts, including Yeonsei Milk Cream Bread and various items from international sources like Dubai. Additionally, the store offers a DIY section equipped with air fryers and other equipment allowing customers to add toppings to their products for free. To enhance the customer experience, the drink menu includes fresh fruit smoothies and ready-to-serve coffee, emphasizing freshness and quality with innovative kiosks.

BGF's Min-jae Lim described this store as a culmination of CU's dessert planning and trend responsiveness. It represents the brand's commitment to leading trends in K-Convenience, targeting both domestic and international customers with differentiated offerings. By investing in this sector, CU is not just selling products but is positioning itself as a leader in the modern convenience store sector, blending local culture and global tourism.