The ongoing ticket sales for the upcoming Olympic events have shown remarkable success, with 77,000 tickets sold for twelve disciplines across eleven venues, from Cortina to Anterselva. The International Olympic Committee (IOC) is closely monitoring this progress, aiming for a total of around 1.5 million tickets sold, including those for the Paralympics. Despite this positive trend, Olympic skier Sofia Goggia expressed concerns about the atmosphere at the event compared to the World Cup, citing logistical challenges and high ticket prices as potential deterrents for local fans.

In particular, Goggia pointed out the difference in excitement and support during World Cup events versus Olympic events, highlighting that the stringent restrictions and higher costs associated with attending the Olympics could diminish local turnout. She noted that American fans tend to be more enthusiastic and financially supportive of their athletes, suggesting that the local audience may struggle to match this dedication under current conditions. Nevertheless, the organizing committee remains optimistic about the ticket sales numbers, which continue to reflect a healthy average of over 90% occupancy across Milan's venues.

As the Games approach their conclusion on February 22, this strong sales performance presents a positive outlook for the Olympics, signaling an interest among spectators while also raising questions about accessibility and local engagement in light of high prices and logistical limitations. With plans to meet ticket distribution goals, there is pressure on the IOC and local organizers to ensure that the events remain appealing to every potential audience, particularly Italian fans who feel priced out of the experiences they cherish.