Esmeraldas, along with neighboring areas like Quinindé, Muisne, Atacames, and San Mateo, is set to celebrate Carnival with an array of cultural events, including a pregón (opening parade), live performances, a queen selection, and local fairs over the three-day holiday. The local hospitality sector is attracting visitors with hotel rates starting as low as $15 per person, as stated by Jorge Benítez, a hotelier from the Las Palmas area in Esmeraldas. This strategy aims to provide accessible options for families and budget travelers during the festive season.

In addition to accommodations, local businesses are preparing to welcome tourists with various gastronomic offers. Restaurant owner Mariana Endara noted they would provide promotions like 2-for-1 combos and special menus tailored for youth and children. Such initiatives are aimed at enhancing the festive experience for visitors and ensuring that families can enjoy the Carnival without facing prohibitive costs. As the local economy gears up for the influx of tourists, the joint efforts of hotel operators, restaurateurs, and event organizers are expected to highlight the region’s vibrant culture and hospitality.

Overall, this year's carnival in Esmeraldas represents an opportunity not just for celebration, but also for boosting local tourism and economic growth in a post-pandemic context. By providing accessible accommodation and attracting tourists through tailored events, Esmeraldas is positioning itself as a prime destination for Carnival festivities, which could have lasting benefits for the local economy and community.