Saku Sipola, the CEO of construction company SRV, expressed grave concerns during an appearance on Kauppalehti's Talousaamu about the current state of the Finnish construction industry, stating that the downturn is already worse than what was experienced in the 1990s economic crisis. He noted that the industry is facing an unprecedentedly long period of poor market conditions that are affecting not just business but the national sentiment as well.

During his speech, Sipola emphasized the need for Finland to re-evaluate how it communicates and conducts public discussions, particularly in the context of foreign perception and investment. He recounted dialogues he has had with non-Finnish business leaders who do not understand the negative tone that often permeates discussions in Finland, which he believes contributes to a harmful atmosphere for economic activity and innovation.

Sipola illustrated his point by referring to a Finnish proverb that highlights the pitfalls of overreaching ambitions. He argued that the Finnish culture has been built on cautiousness and restraint, yet the current narrative surrounding issues such as the relationship with Russia tends to edge towards fear. He advocates for a more balanced and constructive conversation that can foster a better environment for growth and investment in the Finnish economy.