The CEO of Lidl Finland has voiced strong opinions against governmental legislation that could hinder the growth of the Finnish food system. Highlighting the high level of expertise and the cleanliness of Finnish production, the CEO argues that instead of fostering growth, the new regulatory measures could contribute to market rigidity. This comes amidst ongoing legal proposals that aim to regulate private labels in retail, impacting their sourcing and shelf presentation.

The proposed food market law addresses the issue of private label products, which the CEO asserts are crucial for driving growth and employment in the Finnish food industry. According to him, these private labels represent a significant opportunity to promote the Finnish food system, ensuring that high-quality and affordable food is accessible to all Finns. The CEO stresses that placing restrictions on the trade and food industry's ability to develop and offer these products may lead to a decrease in the variety of domestic private label offerings available in stores.

Furthermore, the CEO's comments reflect broader concerns regarding the potential stifling effect of increased regulations on market dynamics. He advocates for a supportive environment that enables innovation and competitiveness within the Finnish food sector, stressing the need for policies that enhance rather than limit opportunities for growth. This statement not only underscores the stakes involved for retailers like Lidl but also highlights the imperative for a balanced regulatory approach to ensure the sustainability and vitality of the Finnish food market.