In 2025, Greece's tourism industry experienced a remarkable surge, generating travel receipts of 23.6 billion euros, an increase from 21.6 billion euros in 2024. This growth highlights the sector's resilience and attractiveness as Greece continues to be a prime destination for travelers. December alone saw an impressive 49% rise in tourist arrivals compared to the same month in the previous year, with revenues reaching 623 million euros, further emphasizing the strength of the tourism sector during that period.

According to data released by the Bank of Greece, the increase in tourism earnings has also positively impacted the country's current account balance, as the deficit shrank by 2.8 billion euros in 2025, settling at 14.1 billion euros. This notable reduction indicates a strengthening in Greece's economic position, largely attributed to the booming tourism industry. The goods and services balance also improved, reflecting better trade conditions for Greece.

The drop in the goods balance deficit was particularly notable, driven by a greater decline in imports compared to exports. Current export figures showed a 2.5% decrease in goods exports, although a modest increase of 1.9% was noted when taking inflation-adjusted prices into account. This trend suggests that while tourism remains strong and beneficial for the economy, there are underlying challenges in the goods trade that need to be addressed to maintain balanced economic growth.