Recent reservation trends indicate positive signs for an increase in tourist activity across many of Greece's main summer destinations, despite economic downturns in Germany and elsewhere. The hospitality industry is experiencing optimism about the potential for record-breaking tourist numbers in 2026. However, a critical concern is the potential declaration of war between the United States and Iran, which could disrupt international travel and indirectly impact tourism in the Eastern Mediterranean region.

Moreover, the ongoing geopolitical issues stemming from the conflict in Ukraine have led to justified fears among Greek hoteliers regarding the stability of the tourism outlook. While there are rising concerns about the impacts of these issues on future tourist arrivals, current indicators are leaning positively. If geopolitical tensions do not escalate, there is optimism that Greece can achieve a new record in tourist revenues for this year, supported by a significant increase in arrivals from previous years.

In 2025, travel revenues already saw a notable increase of 9.4% compared to 2024, reaching an all-time high of 23.63 billion euros, driven by a 5.6% growth in arrivals. This upward trend suggests that, barring unforeseen geopolitical developments, Greece's tourism sector may continue to thrive and set new benchmarks in the coming years.