On a Monday morning, the K-supermarket Nekala in Tampere announced via social media that due to a technical malfunction, they could not sell their frozen goods and decided to give them away for free. This news attracted a large number of local residents, with approximately 60 people quickly arriving to take advantage of the offer. Many left the store with bags full of frozen food items, highlighting the high demand and interest in the free products among the community.

One of the patrons, Aku Reunanen, mentioned that he learned about the giveaway from a friend and was accompanied by others who also sought to grab provisions for school lunches. Video footage from the scene, as seen by Iltalehti, confirmed the bustling activity as shoppers filled their carts with food, effectively emptying the store’s freezers within a few hours. The supermarket reported that all frozen products were collected shortly after the announcement, showcasing how quickly the news spread among the local population.

The store’s owner, Miki Rantala, described the environment inside the supermarket as crowded, emphasizing the swift response from the community. This incident not only reflects people's eagerness to seize such opportunities but also raises questions about how businesses manage product distributions in times of technical difficulties, especially when it impacts food availability. Overall, this event serves as a reminder of the local community's need for support and the lengths to which individuals will go to secure necessary resources, especially during crises.