The Seven-Up Bottling Company (SBC) is set to highlight its brand Aquafina during the 11th Access Bank Lagos City Marathon, taking place on February 14, 2026. With a consistent presence since the marathon's inception in 2016, SBC has become a significant supporter of this major sporting event in West Africa. The partnership not only sponsors the marathon but also promotes the importance of fitness, endurance, and a healthy lifestyle among participants.

This year's marathon will showcase Aquafina's campaign theme 'Run am with your Padi,' which emphasizes hydration and encourages camaraderie among runners. The campaign underlines Aquafina's role as a reliable hydration partner and reminds participants of the power of support systems when tackling endurance events. This focus on companionship reflects a broader cultural understanding within Nigerian society about the importance of community in sports and fitness.

SBC's decision to position Aquafina as the lead brand at the marathon builds upon its established connection with the event, reinforcing the brand's commitment to health and fitness. As the marathon continues to grow in prominence, Aquafina’s involvement signifies a dedication not just to athletic performance but also to fostering a culture of wellness and togetherness among its participants.